Event Design | Art Direction | Branding | Social Media Marketing | Video Concept | Print Design | Environmental Graphics Design

With an internal team, I pitched and developed the event concept, style guide and photography, and designed assets for a striking campaign that included: posters, web graphics, social content, video concept, event signage, and program. While concepting, my design partner and I set up an experimental photoshoot with acrylic letters that we designed and produced using a laser cutter. We then created a light strip with multi-colored light bulbs that allowed us to play with the fascinating colored shadows. This play informed the whole theme of the event and campaign. The theme, Invisible, urges the audience to open their eyes and look beyond their own perspective. We translated that visually through transparency, light, and shadow to create an immersive and transformative experience that helped participants embrace the unseen.

TEDxKC 2020 Intro Video

Event signage & badge design

Social media graphics & photography

Website graphics