Hallmark gold crown grand opening

The purpose of the project was to help Gold Crown retailers re-open and refresh their stores, starting a new chapter with a bold and modern look. I developed the visual tone to be elevated yet playful and celebratory, something that would come to life with in-store events. A library of marketing and event assets were created for retailers to use that would let them decide the level of engagement, while still presenting a cohesive look for multiple retailers across the country. The toolkit included a style guide, a photography collection, direct mail, logos, type treatments, social images and animations, multiple emails, and an in-store signage kit.