Photography Direction | Layout Design – Print | Email & Digital Marketing Design
The concept “Thank them for all that they are” was intended to help consumers show gratitude for everything that moms are, and every type of mom out there. I collaborated with multiple departments and partners to develop a fresh look and feel for campaign photography that I used across a variety of digital and print tactics: catalog design, email marketing, social assets, banner ads, and a digital gift guide. The catalog was sent to over 2 million consumers and set the tone for all the tactics that followed. Additionally, I spearheaded an initiative to develop a more holistic way of working on email campaigns that resulted in a more efficient workflow and more cohesive email assets.
Hallmark.com landing page Mother’s Day gift guide & E-mail design
Hallmark 2020 Mother’s Day photography collection
Social media assets & banner ad designs