Email & Digital Marketing Design | Art Direction

At Hallmark’s In-house Agency, I led multiple email campaigns to support marketing needs for over 2,000 Gold Crown retail stores that have shown triple-digit year-over-year growth in revenue. I took the initiative to maximize efficiency in the email design process by learning, teaching, and mastering Figma which has become an invaluable resource for our team. As the go-to person in the studio for email design and Figma expertise, I’ve allowed our creative team to be more agile while meeting consumers' needs and adhering to best practices and accessibility guidelines.