Lead Design | Photography Direction | Art Direction | Lettering
Signature is Hallmark’s premium card line that features elegant designs and upscale embellishments. I planned and created social posts and stories that had an elevated feel and reflected the brand’s aesthetic. I collaborated closely with editorial directors, copywriters, and photography teams to strategize and create content that increased engagement and sales.
Strategic Instagram Stories that prompted consumers to engage with the brand while showcasing and linking out to product and promoting sales.
