Hallmark Mahogany Social content - Q1 2022
Role: Lead Designer
I led the planning and Art Direction for the @HallmarkMahongany Instagram account. Mahogany is Hallmark’s brand that honors, celebrates, and supports deep emotional connections among Black families, friends, and other loved ones.
When planning and executing content, I utilized consumer experience insights as well as trend’s research. I collaborated closely with copywriters and an editorial director to create lettering posts and stories that encouraged engagement.
I provided direction to illustrators, lettering artists, and for photoshoots to curate a well-rounded social account that was bold, culturally authentic, and featured diverse representation.