Social Media Planning & Design | Lettering | Art Direction | Photography Direction | Illustration
As the lead designer for the Hallmark Keepsake social account, I was responsible for collaborating with marketing partners to curate, plan and design social media assets. I worked closely with a creative team to develop inspiring content that was backed by strategy, consumer insights and trends as a way to connect with our loyal and highly engaged fan base, and ultimately, drive sales. In this role, I was able to incorporate my love for lettering and illustration – these types of posts in particular were some of the highest preforming.
