2020 Hallmark Keepsake ornament Premiere Campaign

Developed campaign photography for Hallmark Keepsake Ornament Premiere, one of the major ornament release events that provides a memorable retail experience. The catalog was delivered to over 700,000 consumers, and the email campaign sent to over 17 million consumers. I developed campaign photography that allowed me to create a cohesive and compelling email campaign. The social assets included multiple GIFs and hand lettering. I was able to continue to push for diversity and quality while still bringing to life the Hallmark Keepsake Ornament brand.