Photography Direction | Layout Design – Print | Email & Digital Marketing Design
With an internal team, I developed the photography direction for Hallmark’s “Share More Merry” campaign and designed the layout for their 32-page Holiday Gift Guide catalog, which was sent to over 4.1 million consumers. In developing the photography, I was able to really push for an increase in diversity and collaborate with multiple partners to bring the feel of Hallmark to the holidays. It came together as a strong multi-channel holiday campaign.
Holiday Gift Guide print catalog design
Email campaign design
Curated campaign photography